Saturday, July 04, 2009

The new Budw*iser ad, using The Hours' version of the Beatles song. My favorite aspect is how the film maintains the real speed of Staring Out the Window on the El (even as that speed increases), and uses the distance from the camera, as well as vertical movement in the frame, as the way to slow things down and speed them up. I like how it's willing to let some of the symbols zoom by too fast, and uses both planned cleverness and simple things you see when you look out the window to illustrate them. The ad was apparently done by an Irish agency...the thing has a whiff of using well that which is right under our noses, because it's very very Chicago-y! Really happy. (Ungh, sorry about the width of this thing, not having luck fixing it.)

(originally garked from Miles at CR)

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