Friday, March 07, 2014


I have Wonderfulness burnout. Most every new, amazing website I see (I'm not being bitchy--they are amazing) that collects similar wonderful things, or approaches things from a intriguingly wonderful and fascinating POV, or exhibits years and years of someone's wonderful obsessive work, gets a 10-second OHAHHGAHEHhhhh from me and then I have no idea what to do with my reaction except be overwhelmed and stirred-up in a futile way and then wait for the next wonderfulness. I must figure out how to handle this better. Locking myself out of social media helps.

But I loved this Tumblr site so much when I saw it that it overwhelmed my wonderfulness burnout and was just wonderful, period, so I had to write about it: It is cross sections of candy bars.

I love that it approaches the images in a standardized, scientific way. I love that the images burst with detail but are in their larger design on the page very clean and simple. I love that the photos give you what is ultimately a close look at the intent and form of these industrialized food offerings. I love that it's about candy, and that so much of it is chocolate candy. I love that it is about food architecture and textures and ingredients, but also shapes and patterns. I love that the images from certain views become so abstract as well as so anatomical (see that Ferrero Rocher, above! cripes!), and that the whole site is a sort of nod to a catalog of biological specimens. I love that it uses Tumblr well, has a distinct visual style that unifies and that it is not endlessly cluttered with confusing verbal attribution. I love that by existing it kind of slows down the eating process and lets you really see, close-up, what is calling to you at a bigger remove; zooms in on what you are actually experiencing on your tongue and in your mouth when you submit to the candy experience.

There's something mildly genius about it. Check out the site! The photos are much better experienced in situ.

(Above, Snickers Nutcracker [Christmas candy]; below, Aero Bubbles.)

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