The movie theater across the street from my home has, like many movie theaters, images of famous moments in film in blurry representation on the walls and on huge signs. ICONIC!, they scream. ICONIC! I've never liked those kinds of oppressive images in theater lobbies. I want a blank canvas in my head when I'm going to get it filled it up. Or a very bold graphic image to scratch those kinds of mental itches. I am like a toddler when I go to the movie theater: I want really clear high-contrast graphics to stimulate the synapses, cleanse the palette a little. Not big fuzzy people.
Anyhow: way, way worse than the forty-foot tall Tom Cruise are the collection of famous--ICONIC!--quotes embedded in the terrazzo floor of the main concession area, right when you get off the escalators. Not because they're dumb--in the sense of being stupid--but because of the TYPE!
It's one thing to see dumb (not smart) quotes in a newspaper ad, or big on a billboard, making you wince in twitchy fonty pain, and then have them pass from your life, but to see them embedded, forever, permanently, in the floor below you is awful! Gah! Like this (note also the apostrophe):
Not only THAT, but one of the quotes (you can probably guess which it is) has stupid quotes and FORCED ITALICS. Here:
Agony. Agony under your feet! Makes your toeses sad! It's hard to see that much bad typography set in stone.