Friday, December 04, 2009

I was on the 21st floor of a building today and got a slice of a view through the windows, that particular city view you get up high next to a nearby tall building (in this case the Hancock). It's not contextualized, that kind of view--just a slice of the window grid. A floor or two vertically, maybe, and nowhere near the whole width of the building. It looks fake, like a painted scenery backdrop positioned just outside the window you're looking out of. Flat. Fills the whole window.

This particular kind of view makes you realize how totally fabulous the Hancock building is. Because you always know it's the Hancock building, no matter how little of it you can see. You almost always get some of the cross brace. The single best example of brand identification I know.

No comments: