Pantone 14-0848 expected to rule in 2009.

This is one of those pieces of zeitgseisty 'news' that is half idiotic but seems half true as well (I feel like I have been seeing a lot of yellow design choices).

It also makes me think -- plus ça change -- about the essay by Fran Liebowitz in Metropolitan Life about primary colors, written at a time (70s) when there were a lot of heavy-handed design decisions about colors in public spaces (remember?), and a lot of bold primary colors identifying everything for us. (Her thoughts about yellow: "People who favor yellow with inordinate gusto are attempting to create an air of childlike innocence and sunny optimism. As these particular properties cannot possibly be the reason for the color of warning signals and legal pads, one would be well advised to look both ways before crossing.")